| Specific PR Steps |
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| ¨ | Counter
Every Psycho-Pharmaceutical |
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| Complex
Claim |
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| ¨ | Talk
Shows |
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| ¨ | News
Shows |
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| ¨ | Develop
Relationships |
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| ¨ | Develop
Scandal Stories |
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| ¨ | Etc. |
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| ¨ | i.e.,
Serious Public Relations Effort |
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| ¨ | Dress
Up (Look Good) |
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